Lila-Grace Moss-Hack (na levi) s svojo materjo Kate Moss leta 2014. Foto: Reuters
Lila-Grace Moss-Hack (na levi) s svojo materjo Kate Moss leta 2014. Foto: Reuters

Nekaj dni pred svojim 16. rojstnim dnem je hčerka znane manekenke in revijskega založnika Jeffersona Hacka – v modnem svetu uporablja le materin priimek – uradno podpisala pogodbo z modno hišo Marc Jacobs, postala je zaščitni obraz njihove lepotne kampanje.

"Lilina lepota, mirnost, potrpežljivost in prijaznost je naredila ta projekt še bolj poseben, kot sem pričakoval. Vživela se je v vse vloge brez težav," je zapisal oblikovalec na svojem Instagramu.

Kate Moss in Marc Jacobs se poznata že leta in leta, Mossova je z oblikovalcem sodelovala že leta 1992, ko je Jacobs deloval pri modni hiši Perry Ellis, sodelovala sta tudi pri francoski modni hiši Louis Vuitton, nad katero je Jacobs bdel od leta 1997 do leta 2014. A Kate ni bila nikoli imenovana za zaščitni obraz modne znamke Marc Jacobs. Že pri 16 je to uspelo njeni potomki, ki ji modni kritiki napovedujejo vrhunsko kariero.

Pri marketinški agenciji edencancan pravijo, da bo Lila, ki je pri 13-ih skupaj z materjo krasila naslovnico italijanskega Vogua, do 18. leta zaslužila svoj prvi milijon britanskih funtov. Velik plus vidijo tudi v tem, da "posluje" v času družbenih omrežij, tako da ji napovedujejo še večji uspeh, kot ga je doživela Kate. Pred dnevi je Lila odprla svoj profil na Instagramu in sledi ji že skoraj 20 tisoč ljudi.

Jacobs prvo delo zagotovil tudi Kaii
Marc Jacobs je zagotovil prvo kampanjo tudi Kaii Gerber, hčerki še ene slavne manekenke, Cindy Crawford. Kaia je pred leti predstavljala dišavo Daisy. In medtem ko je Gerberjeva že postala nepogrešljiv del največjih tednov mode, pa Lila Moss kolekcije za zdaj spremlja le iz prve vrste, a gotovo se bo to spremenilo v kratkem, saj je Lila podpisala pogodbo z modno agencijo Kate Moss Agency, ki jo vodi, kot samo ime pove, njena mati.

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When I met @lilamoss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mom, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanor and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is the last time I saw Lila when Kate brought her to the set of our @marcbeauty campaign shoot with @davidsimsofficial. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis’ Spring/Summer 1993 Grunge Collection. Kate and I became very close after the Grunge Collection and remain lifelong friends (much of which is very well documented!). When Lila came to NYC to work with us in July to be the face of our latest beauty campaign it felt a bit like an intersection of my personal and professional life coming full circle as we gathered in the studio with @davidsimsofficial, @kegrand, @guidopalau, @dianekendal and @katemossagency. It is with great pride and a full heart that I share this (first) image from our shoot with the incredible @lilamoss in her first ever campaign for @marcbeauty. Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you, @katemossagency and @jeffersonhack for allowing us the privilege to work with your beautiful daughter. Love, Marc

A post shared by Marc Jacobs (@themarcjacobs) on Oct 4, 2018 at 11:12am PDT